Hi, I’m Dedric, a
Salesforce Product Manager

I own Salesforce CRM and go-to-market systems roadmaps, from NetSuite integrations to Agentforce governance, and turn fragmented, manual processes into platforms Finance signs off on.

// Salesforce · GTM Systems · Agentforce
Centene, since Jan 2026
// Atlanta · remote US
$150M+ pipeline roadmap
INTRO VIDEO · TAP TO UNMUTE · REAL RESULTS BELOW
$150M+annual pipeline · Sales Cloud roadmap · Cloudflare40%faster time-to-insight · 12+ teams35%Salesforce adoption lift · GTM users$15M+enterprise contracts retained · Salesforce8,000+users on SSO / MFA · incidents down 40%2M+CRM records migrated · zero downtime · NCR9Salesforce credentials · Agentforce SpecialistAtlantaopen to remote across the US$150M+annual pipeline · Sales Cloud roadmap · Cloudflare40%faster time-to-insight · 12+ teams35%Salesforce adoption lift · GTM users$15M+enterprise contracts retained · Salesforce8,000+users on SSO / MFA · incidents down 40%2M+CRM records migrated · zero downtime · NCR9Salesforce credentials · Agentforce SpecialistAtlantaopen to remote across the US
Dedric Brown
OPEN TO SENIOR PM ROLES
Hello!

I’m Dedric Brown

A senior product and platform leader in Atlanta with 8+ years owning product vision, strategy, roadmaps and end-to-end delivery for enterprise Salesforce CRM, go-to-market systems, revenue operations, identity, healthcare and AI automation. I partner with executives across Sales, Marketing, Finance, Engineering, IT, Clinical Operations and Compliance to turn fragmented, manual processes into governed, automated platforms with measurable revenue impact.

$150M+annual pipeline, Sales Cloud roadmap (Cloudflare)
$15M+enterprise contracts retained (Salesforce)
40%faster time-to-insight, 12+ teams
8,000+users on SSO / MFA
CAREER JOURNEY

From CRM Records to the AI Roadmap

Five roles, three Fortune 500 logos, one hypergrowth company and one company of my own. The same knot every time, untied at a bigger scale.

“Every role was the same knot in a bigger company: two teams, two systems, no shared truth. Untie it, then put the automation on data that can carry it.”

— the line I open with in every roadmap review
  1. 2018–2020

    Product Manager, CRM Platforms, NCR Corporation

    Sales Cloud modernization: $1.8M+ cost savings, 2M+ legacy records migrated with zero downtime, data accuracy up 35%.

  2. 2020–2021

    Product Manager, Identity & Security, Salesforce

    SSO and MFA across 8,000+ users on $25M+ of regulated contracts. Access incidents down 40%, 10+ critical findings closed.

  3. 2021–2023

    Product Manager, Customer Platforms, Salesforce

    Vlocity / OmniStudio and Marketing Cloud roadmap. $15M+ retained, $10M+ renewal book, lead generation up 35%.

  4. 2023–2026

    Product Manager, GTM Business Systems, Cloudflare

    Sales Cloud roadmap behind $150M+ in pipeline. NetSuite ERP integration, time-to-insight down 40%, adoption up 35%.

  5. 2026

    Senior Salesforce Product Manager, Centene

    Health Cloud roadmap for specialty pharmacy. Agentforce governance, NPI-keyed provider identity, HIPAA-ready controls.

  6. 2025–Present

    Founder, Blazer2Role

    A career-transition platform for people moving into tech. Built the product end to end: React and Express on Postgres with Clerk auth, Stripe and CourseCreator360 commerce, and Claude-powered tools such as the resume scorer and job radar. Courses run as modules and lessons with quizzes, soft gating and auto-issued certificates.

Next: your roadmap.
My Expertise

Making Salesforce Pay for Itself

One PM who owns the roadmap, the integration, the operating rhythm and the AI governance. Not four separate people.

Governance first, then automation.
01

Product Strategy & Roadmap Ownership

Vision, portfolio intake, business cases, prioritization, acceptance criteria, release plans and post-launch measurement across enterprise Salesforce ecosystems.

02

CRM & ERP Systems Integration

Salesforce to NetSuite across opportunity-to-order, order-to-cash, billing, invoicing and revenue recognition. External IDs, master data, deduplication, one system of record.

03

GTM & Revenue Operations

Lead-to-opportunity, pipeline management, forecasting, marketing automation, renewals and retention, KPI definition and the dashboards Finance actually adopts.

04

Agentforce & AI Automation

Agentforce and Einstein use cases with process mapping, data-readiness gates, human-in-the-loop controls and AI governance in HIPAA-regulated workflows.

TECHNICAL STACK

The Stack Behind the Roadmap

Salesforce clouds, the systems they connect to, and the delivery tooling I run every sprint.

Salesforce Platform

Sales CloudSales Cloud
Service CloudService Cloud
Health CloudHealth Cloud
Marketing CloudMarketing Cloud
OmniStudioOmniStudio
AgentforceAgentforce

Systems & Integration

NetSuite ERPNetSuite ERP
MuleSoftMuleSoft
APIsAPIs
Data modelsData models
TableauTableau
IAM · SSO · MFAIAM · SSO · MFA

AI & Automation

EinsteinEinstein
Claude APIClaude API
LLMsLLMs
Workflow automationWorkflow automation
Data readinessData readiness
GovernanceGovernance

Product & Delivery

JiraJira
ConfluenceConfluence
MiroMiro
FigmaFigma
Scrum · SAFeScrum · SAFe
SlackSlack
FEATURED WORK

Case Studies That Define the Work

Problem, what I did, result. Every number comes from the resume, not from a template.

One system of record from quote to cash
ERP INTEGRATION • CLOUDFLARE

One system of record from quote to cash

Opportunity, order, billing and revenue recognition lived in two systems that never agreed. I owned the Salesforce-to-NetSuite integration end to end: external IDs and reconciliation rules first, then the roadmap.

Time-to-insight down 40% — KPI dashboards adopted by 12+ teams; fewer manual handoffs at month-end close
Sales CloudNetSuiteExternal IDsRev rec
Open case study →
Agentforce that clears a HIPAA gate
AI GOVERNANCE • CENTENE

Agentforce that clears a HIPAA gate

Prior authorization, benefits investigation and referral-to-therapy were the obvious AI targets, but the source data behind two of them could not be trusted yet. I built the readiness path before the use case.

Two workflows held back from production until the data was fixed — the ones that shipped carry controls Compliance can review
AgentforceEinsteinHealth CloudHIPAA
Open case study →
Three prescriber systems, one provider
PROVIDER IDENTITY • CENTENE

Three prescriber systems, one provider

ScriptMed (Inovalon), the Centene prescriber file and Symphony Health each described the same provider differently. I standardized the data models and keyed external IDs on the NPI.

One provider identity the roadmap can build on — the governance backbone for the CRM modernization
Master dataNPIDeduplicationGovernance
Open case study →
SSO and MFA for 8,000 users
IDENTITY & ACCESS • SALESFORCE

SSO and MFA for 8,000 users

Access-related incidents kept landing on $25M+ of regulated contracts. I stood up enterprise IAM frameworks, integrated IAM with the security stack and drove SSO/MFA to the full user base.

Access incidents down 40% — 10+ critical findings closed, one access story for compliance and audit
IAMSSOMFAZero trust
Open case study →
Blazer2Role, the platform I founded
FOUNDER • BLAZER2ROLE

Blazer2Role, the platform I founded

A career-transition platform for people moving into tech. I own product, roadmap and the build: React and Express on Postgres, Clerk auth, Stripe and CourseCreator360 commerce, Google Cloud storage and about 33 admin screens for courses, pricing, pages, blog and integrations.

Courses run as modules and lessons with quizzes, 90% watch-through soft gating and auto-issued certificates — live at blazer2role.com
FounderLMSClerkStripePostgres
Open case study →
AI Resume Scorer
AI AUTOMATION • BLAZER2ROLE

AI Resume Scorer

The free lead magnet on the homepage. Claude scores a resume for ATS fit and transition readiness against admin-tunable criteria weights, shows a few free insights and gates the rest behind the paid track.

Claude-scored and admin-tunable, with an OpenAI fallback — every score saved for coaching follow-up
Claude APIATS scoringLead magnetAdmin config
Open case study →
Job Radar
AI AUTOMATION • BLAZER2ROLE

Job Radar

Firecrawl searches and extracts postings from nine job boards, then an AI pass scores each posting for career-changer fit against the student’s latest resume scan. Salary ranges roll up into a live histogram.

Daily rescan caps and saved leads per student — job data the coaching calls can point at
FirecrawlAI fit scoringSalary dataSubscriptions
Open case study →
Email automation engine
AUTOMATION • BLAZER2ROLE

Email automation engine

Event-triggered rules for signup, payment and manual sends, with merge-field templates and database-enforced exactly-once delivery, plus broadcasts with signed unsubscribe links. Booking reminders run on a scheduler.

Exactly-once delivery enforced in the database — no double sends, no lost follow-ups
ResendEvent rulesExactly-onceBroadcasts
Open case study →
Commerce and credits webhooks
AUTOMATION • BLAZER2ROLE

Commerce and credits webhooks

Stripe and CourseCreator360 events are verified, mapped to package entitlements and coaching credits, and logged for replay. Passing a course auto-issues a certificate with a signed public verification link.

One webhook path for payments, memberships and refunds — entitlements the app enforces server-side
StripeWebhooksEntitlementsCertificates
Open case study →
SYSTEM BADGES

Professional Credentials

ANTHROPIC01

Claude Code 101

ISSUED SYSTEM NODEAnthropic Academy · 2026
SECURED NODE
VERIFICATION OBJECT

Claude Code 101

View Certificate ↗
SYS ID: #01VERIFIED
ANTHROPIC02

Claude 101

ISSUED SYSTEM NODEAnthropic Academy · No. stbjocvx3vov
SECURED NODE
VERIFICATION OBJECT

Claude 101

View Certificate ↗
SYS ID: #02VERIFIED
ANTHROPIC03

AI Automation with Claude

ISSUED SYSTEM NODEAdvancing Women in Tech · Coursera · Jun 2026
SECURED NODE
VERIFICATION OBJECT

AI Automation with Claude

View Certificate ↗
SYS ID: #03VERIFIED
ANTHROPIC04

AI Fundamentals with Claude

ISSUED SYSTEM NODEAdvancing Women in Tech · Coursera · Jun 2026
SECURED NODE
VERIFICATION OBJECT

AI Fundamentals with Claude

View Certificate ↗
SYS ID: #04VERIFIED
SALESFORCE05

Agentforce Specialist

ISSUED SYSTEM NODEformerly AI Specialist · Oct 2024
SECURED NODE
VERIFICATION OBJECT

Agentforce Specialist

View Certificate ↗
SYS ID: #05VERIFIED
SALESFORCE06

AI Associate

ISSUED SYSTEM NODEOct 2024
SECURED NODE
VERIFICATION OBJECT

AI Associate

View Certificate ↗
SYS ID: #06VERIFIED
SALESFORCE07

Agentforce Sales Consultant

ISSUED SYSTEM NODEformerly Sales Cloud Consultant · Apr 2023
SECURED NODE
VERIFICATION OBJECT

Agentforce Sales Consultant

View Certificate ↗
SYS ID: #07VERIFIED
SALESFORCE08

Platform Strategy Designer

ISSUED SYSTEM NODEformerly Strategy Designer · Apr 2023
SECURED NODE
VERIFICATION OBJECT

Platform Strategy Designer

View Certificate ↗
SYS ID: #08VERIFIED
SALESFORCE09

Business Analyst

ISSUED SYSTEM NODEJan 2023
SECURED NODE
VERIFICATION OBJECT

Business Analyst

View Certificate ↗
SYS ID: #09VERIFIED
SALESFORCE10

Platform Administrator II

ISSUED SYSTEM NODEformerly Advanced Administrator · Sep 2022
SECURED NODE
VERIFICATION OBJECT

Platform Administrator II

View Certificate ↗
SYS ID: #10VERIFIED
SALESFORCE11

Platform Foundations

ISSUED SYSTEM NODEformerly Salesforce Associate · Sep 2022
SECURED NODE
VERIFICATION OBJECT

Platform Foundations

View Certificate ↗
SYS ID: #11VERIFIED
SALESFORCE12

Agentforce Service Consultant

ISSUED SYSTEM NODEformerly Service Cloud Consultant · Dec 2021
SECURED NODE
VERIFICATION OBJECT

Agentforce Service Consultant

View Certificate ↗
SYS ID: #12VERIFIED
SALESFORCE13

Platform Administrator

ISSUED SYSTEM NODEformerly Administrator · Oct 2020
SECURED NODE
VERIFICATION OBJECT

Platform Administrator

View Certificate ↗
SYS ID: #13VERIFIED
SCALED AGILE14

SAFe 6 Product Owner / Product Manager

ISSUED SYSTEM NODEJun 2024
SECURED NODE
VERIFICATION OBJECT

SAFe 6 Product Owner / Product Manager

View Certificate ↗
SYS ID: #14VERIFIED
SCRUM ALLIANCE15

Certified ScrumMaster (CSM)

ISSUED SYSTEM NODEJan 2023
SECURED NODE
VERIFICATION OBJECT

Certified ScrumMaster (CSM)

View Certificate ↗
SYS ID: #15VERIFIED
GOOGLE16

Google AI Essentials

ISSUED SYSTEM NODECoursera · Jun 2026
SECURED NODE
VERIFICATION OBJECT

Google AI Essentials

View Certificate ↗
SYS ID: #16VERIFIED
COMPTIA17

Security+

ISSUED SYSTEM NODECompTIA
SECURED NODE
VERIFICATION OBJECT

Security+

View Certificate ↗
SYS ID: #17VERIFIED
TRAILHEAD18

Security Specialist Superbadge

ISSUED SYSTEM NODESalesforce Trailhead
SECURED NODE
VERIFICATION OBJECT

Security Specialist Superbadge

View Certificate ↗
SYS ID: #18VERIFIED
Hover a card to flip and verify • Total of 18 credentials, 9 from Salesforce. Official names as of September 2026.
CONTACT
REACH ME
// Senior Product ManagerSalesforce CRM & GTM systems
Agentforce & AI governance
// EducationBusiness Administration coursework
Morris Brown College, Atlanta
// StatusOpen to senior PM roles
Atlanta · remote across the US
// Book a callcalendly.com/dbrowntech15/30min
// ResumeDownload PDF · Download DOCX
// VerifyTrailblazer profile · LinkedIn
DEDRIC BROWN
Contact Transmission
dedric.brown55@gmail.com · 470-262-7774
LinkedIn · Trailblazer · Resume PDF · Resume DOCX · 3D World
© 2026 Dedric Brown · v1 · September 2026